MODEL YEAR
2026
OUR ROLE
Product design
Concept proposals
COMPONENT
Rear Seat Container
Retractable cupholder
We developed a concept for a rear seat container featuring an integrated retractable cupholder, focusing on functionality, usability, and seamless integration into the vehicle interior. In addition to the concept phase, we produced physical product samples, which were presented directly to the Mercedes customer for evaluation and feedback.
Building product samples
We built functional prototypes of the assemblies to evaluate fit and function, supporting the optimization of assembly processes and the refinement of lighting features for the final product.
